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FINDING AN AGENT

Ask the right questions before you sign a contract


Question:

I just had a bad experience with a real estate agent who didn't market my property. How do you know if you're getting a good agent? Is there a difference between small firms and large chains?


Answer:

Failing to spend enough time and energy picking the right real estate agent is one of the most common mistakes among home buyers and sellers. The key is the interview.

Set up appointments with at least three agents to inspect your property. They should ask you a series of questions, such as the age of the roof, when the exterior last was painted, whether there are any structural problems and so on. Show the agents you are a serious seller by anticipating these questions and knowing the answers.

A few days later, the agent should return with a comparative market analysis, which will review recent sales of similar homes in your neighborhood and provide a realistic asking price. Beware of agents that give you an estimate off the top of their heads or during the first visit. It may show that they aren't willing to do their homework.

A good agent also will give you a written marketing plan, detailing what he or she will do to sell your home.

Don't sign with the agent who suggests the highest price. It's likely they'll come back in a few weeks to suggest a lower price.

The question of big vs. small is complicated. Large chains can reach a broader base and afford more advertising. Small firms boast they can deliver better customer service. More important than the firm, however, is the individual agent.

Do you feel comfortable with the person? How long have they been in the business? Are they full-time or part-time? Do they have access to Multiple Listing Services?

Try not to sign a listing for more than 90 days and ask for an exit clause that allows you to terminate the agreement if the agent fails to properly market your home.

Next Step: Interviewing Real Estate Brokers